Creating a Foundation for Success: Essential Steps to Equip Your Franchisees for an Effortless Rollout, Along with a Suggested Communication Timeline
Phase 1: Pre-Launch Preparation
Timing: Begin 3-4 weeks before rollout
Goal: Set the foundation for a smooth transition by aligning your team, preparing content, and building franchisee awareness and excitement.
Step 1: Audit and Upload Your Materials
Ensure franchisees log in to a platform that feels immediately useful. Empty platforms don’t drive adoption.
What to do:
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Inventory all SOPs, checklists, training manuals, and documents.
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Identify what’s missing, outdated, or inconsistent.
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Clean up file names and organize formats for easy uploading.
Ask yourself:
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Have we gathered all the core operational documents?
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Is everything up to date and consistent across locations?
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Are materials easy to understand and organized for quick reference?
Step 2: Assign a Rollout Champion and Team
Designate a leader who will own the rollout internally. Support them with a small task force, ideally including 1-2 engaged franchisees.
What to do:
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Choose someone from leadership (e.g., VP of Ops) to be the executive sponsor.
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Form a task force to guide the rollout and act as advocates.
Ask yourself:
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Who is taking ownership of this project internally?
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Do we have franchisee voices involved in the process?
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Are we aligned on who will answer questions and drive momentum?
Step 3: Align on Your Onboarding Plan
You’ll receive a tailored onboarding plan from your Delightree Customer Success Manager, use this as your roadmap.
What to do:
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Review the onboarding plan and rollout timeline together.
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Define key milestones and internal responsibilities.
Ask yourself:
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Have we reviewed and agreed on the timeline and key setup steps?
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Do all internal owners know what they’re responsible for?
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Are we tracking toward a goal (e.g., % of franchisees active by Day 30)?
Step 4: Communicate the “Why” Early
Franchisees are more likely to adopt a new system when they understand how it benefits them. Set the tone early.
What to do:
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Share how the system will save them time, reduce errors, and improve visibility.
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Tie it to their day-to-day challenges and frustrations.
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Set expectations for what’s coming and when.
Ask yourself:
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Have we clearly communicated what’s changing and why?
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Are we focusing on how this tool will directly help them?
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Do franchisees understand what’s expected of them and when?
Step 5: Follow the Communication Timeline
3-4 Weeks Before Rollout: Tease the Transition
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Let the network know a new system is coming.
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Share how it will reduce complexity, replace outdated tools, and drive consistency.
2 Weeks Before Rollout: Introduce Delightree
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Officially announce the change and share the rollout date.
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Send the teaser video explaining benefits.
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Clarify what tools are going away and how Delightree will replace them.
1 Week Before Rollout: Set Cutover Expectations
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Share a clear deadline for when to stop using old tools (e.g., spreadsheets, WhatsApp).
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Explain what content will be ready in Delightree (e.g., checklists, training).
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Let them know where to find training inside the platform.