For emerging franchise brands using Delightree
Why this matters:
Starting from scratch can feel overwhelming—but getting your content in place early helps you scale faster, onboard locations consistently, and avoid being the brand that says “just call me if you have questions.”
This guide gives you a plug-and-play structure to organize your SOPs, training, resources, and compliance materials—even if all you have today are ideas and a few Google Docs.
Step 1: Break It Down Into 4 Buckets
Start by organizing your content into these core buckets:
| Bucket | What to Include |
|---|---|
| Training | How-to’s, onboarding checklists, video demos, certifications |
| SOPs & Resources | Product knowledge, daily procedures, equipment guides, shift checklists |
| Tasks | Recurring checklists (daily/weekly/monthly), opening/closing routines |
| Compliance Docs | Franchise agreements, business licenses, insurance, food safety docs |
Step 2: Use What You Already Know
You don’t need fancy PDFs. Start simple:
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✅ Write down what you say on repeat — that’s your SOP.
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🎥 Record yourself doing it — that’s your training video.
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📝 Turn sticky notes and emails into checklists — that’s your task list.
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📂 Gather your forms and docs — upload to Compliance.
Step 3: Think Like a New Hire
Ask yourself:
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“If I had to open a location tomorrow, what would I need?”
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“What do new employees ask in the first 30 days?”
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“What do I wish I didn’t have to explain 5 times?”
This helps prioritize what to build first.
Step 4: Launch with a MVP (Minimum Viable Playbook)
Don’t wait until it’s perfect. Start with:
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1 task checklist
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3–5 core SOPs
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1 onboarding guide or video
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2–3 compliance docs
Upload these into Delightree and grow from there.
Step 5: Make it a Habit
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Add as you go.
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Update when things change.
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Promote the tool during team calls and training.
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Make content a team sport: ask franchisees what’s missing.
✨ Need inspiration?
We’ve helped brands across food, fitness, beauty, and wellness get up and running with great content, fast, check out some best examples here!