Sustain momentum after launch by reinforcing habits, acting on feedback, and using early success to drive long-term adoption.
Once your franchisees are up and running in the system, it’s time to focus on building good habits, enhancing usage, and making sure the tool is integrated into their daily routines. Long-term success comes from ongoing support, celebrating achievements, and adapting the tool based on the valuable feedback from your network. Let’s explore some effective ways to keep that adoption strong:
1. Hold a 30-Day Review Session
Goal: Reflect on progress, gather input, and reinforce usage.
What to Do:
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Schedule a group call or 1:1s with key franchisees to review how things are going.
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Revisit initial goals and success metrics (e.g. active users, completed checklists).
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Ask what’s working well and where users are still getting stuck.
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Use this session to reset expectations if needed and share updated best practices.
Pro Tip:
Invite early adopters to share their learnings and help coach peers.
2. Refine Based on Feedback
Goal: Improve the system and workflows to better match reality.
What to Do:
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Adjust checklists, task triggers, or Knowledge Base content based on what’s being used (or ignored).
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Remove friction points: is something too buried, too long, or unclear?
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Collect repeat questions from users and build help docs or videos to address them.
Pro Tip:
Even one or two small updates based on feedback can show franchisees you’re listening and boost trust.
3. Celebrate Wins & Recognize Usage
Goal: Reinforce positive behavior and show the tool is driving results.
What to Do:
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Highlight top users or locations in internal newsletters or on calls.
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Share specific wins (e.g., “This team reduced the time it takes to onboard new hires by using Delightree”).
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Offer small incentives for milestone usage (first 30 days completed, 100% checklist adoption, etc.).
Pro Tip:
Make success visible. Recognition beats reminders when it comes to motivation.
Here are some fun and engaging milestone incentive ideas to keep the momentum going!
Surprise Drawings
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Every location that completes a milestone gets entered into a raffle for a larger prize (e.g. iPad, bonus swag box, training reimbursement credit)
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Gift Cards
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$25–$50 gift cards (Amazon, Starbucks, Visa) for hitting usage milestones like:
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Completing onboarding tasks within 30 days
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Hitting 100% on the first weekly checklist
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Uploading all required docs or checklists into the Knowledge Base
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Recognition
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Shoutouts in franchise newsletters or group calls
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“Franchisee of the Month” spotlight with a quick interview or quote on how they’re using the tool
4. Continue to Coach & Support
Goal: Keep engagement high beyond the launch window.
What to Do:
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Schedule regular check-ins (monthly or quarterly) to stay ahead of adoption drop-off.
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Empower regional managers or field teams to help coach usage locally.
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Re-onboard any lagging locations that missed the initial launch window.
Pro Tip:
Incorporate Delightree into your new store opening process to guarantee that all new owners receive comprehensive onboarding right from the beginning.
5. Plan for Expansion
Goal: Ensure Delightree continues growing with your business.
What to Do:
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Identify what module to activate next (Audits, Forms, Communication).
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Look for use cases from strong locations that can be replicated elsewhere.
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Work with your Delightree CSM to continue growing your Delightree
Pro Tip:
Use early wins to build momentum each success makes it easier to expand adoption and bring more teams on board."