Rollout Resources
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      1. Delightree User Guide
      2. Rollout Resources

      Phase 2: Launch & Drive Adoption

      Rolling out new software across a franchise system isn’t just about going live—it’s about building a long-term habit of usage across your network. This guide breaks the process into three clear phases:

      Phase 2: Launch & Drive Adoption

      Now that you're live, your focus should shift from implementation to adoption. The most successful rollouts are led from the top, reinforced by early wins, and supported with quick, responsive help. Here's how to execute your launch effectively:

      1. Hold an Executive Kickoff

      Goal: Set the tone and expectations from leadership.

      What to Do:

      • Schedule a leadership-led launch call with your full franchise network.

      • Reiterate why you're making this change such as fewer tools, clearer expectations, more consistent operations, etc.

      • Share the rollout timeline and support resources.

      • Let franchisees hear directly from leadership that this is a top operational priority, not “just another IT tool.”

      Pro Tip:
      Use real pain points that this solves (missed tasks, inconsistent training, lack of engagement etc.) and show how Delightree directly addresses them.

      2. Set Immediate Usage Milestones

      Goal: Create momentum and give franchisees a reason to log in right away.

      What to Do:

      • Assign simple but meaningful tasks like completing one checklist or uploading a document within the first week.

      • Use tasks that tie into daily operations (e.g., a daily open/close checklist, weekly safety check).

      • Encourage managers to delegate tasks to frontline staff so more users are engaged early.

      Pro Tip:
      Make one task a short feedback form to gather their first impressions.

      3. Provide Hands-On Support

      Goal: Prevent frustration and drive early success.

      What to Do:

      • Hold “office hours” or live Q&A sessions during the first 2 weeks post-launch.

      • Collect feedback and share this with your CSM to alleviate any concerns.

      • Coach your network to get their hands in the system, complete their training, and check out the User Guide often.

      Pro Tip:
      Record any webinars so late adopters can catch up easily.

      4. Keep an Eye on Usage & Proactively Follow Up

      Goal: Ensure consistent adoption across your network.

      What to Do:

      • Reach out individually to locations that haven’t started using the tool.

      • Ask questions like, “What’s keeping you from logging in?” or “Was anything unclear after training?”

      Pro Tip:
      Frame follow-ups as support, not reprimand. This keeps trust intact and removes friction.

      5. Promote Early Wins

      Goal: Build excitement and social proof.

      What to Do:

      • Share quick wins from franchisees who are actively using the tool.

      • Feature a quote or screenshot in your newsletter or on the next group call.

      • Highlight how much time someone saved or how they streamlined an onboarding or audit process.

      Pro Tip:
      Celebrate successes openly to inspire even greater adoption. A little recognition can make a big difference!

      6. Review, Adapt, and Reinforce

      Goal: Make improvements and lock in new habits.

      What to Do:

      • Around Day 30, survey your network or hold a feedback session.

      • Use their feedback to tweak checklists, task types, or how materials are organized in the Knowledge Base.

      • Hold a final group call or recap session to reinforce best practices and share network-wide takeaways.

      Pro Tip:
      Ask your franchisees: “What’s one thing you’d change? One thing that helped your team the most?” Then act on it.